Gritstone Cycles are committed to protecting your privacy. We will only use the information that we collect about you in accordance with GDPR and the Data Protection Act 1998. We collect information about you for 2 reasons: firstly, to process your order and secondly to provide you with the best service possible. We will not email you in the future unless you have given us your consent. We will give you the chance to refuse any marketing email from us in the future.
The type of information we will collect about you when you place an order or register on our web site includes:
- Phone Number
- Email Address
- Credit/Debit card details (note: we do not store your credit or debit card details)
We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you by visiting your account or emailing us. If you find any inaccuracies we will delete or correct it promptly. The personal information that we hold will be held securely in accordance with the law. We will not transfer or sell your information. We may use technology to track the patterns of behaviour of visitors to our site. If you have any questions/comments about privacy, please contact us.
Lawful basis for processing personal data
We rely on the following lawful basis for processing your personal data.
We process the orders you place with us (directly or via one of our indirect channels) via this website and the use of your personal data is necessary for us to fulfil these orders. This includes email communications that relate specifically to your order.
Where you have given explicit consent, we may use your personal data to communicate with you. For example via newsletters.
- Legitimate Interest
We rely on Legitimate Interest as a lawful basis for processing personal data to prevent Fraud.
Use of personal data
We may use the information you provide for the following purposes:
- To send updates regarding the status of your enquiry or order
- To send newsletters and details of offers and promotions in which we believe you will be interested
- To improve the design and content of the muddy cycles website
- To understand the buying behaviour of our registered users
- To perform other general marketing and promotional activities focused on our products and services
When you place an order we need to know your name, email address, delivery address, credit or debit card number and the card's expiry date. This allows us to process and fulfil your order and to notify you of the status of your request. We may also ask for your telephone number which enables us to contact you urgently if there is a problem with your order.
Your Email Address
Your e-mail address will be used to communicate with you about your order and products purchased.
Your e-mail address will be used for our marketing purposes if you subscribe and give us your consent. It is possible to unsubscribe at any time, via the My Account section of the Gritstone Cycles website. If you do not wish to receive information about our products or services you can unsubscribe by clicking the unsubscribe link in all marketing emails sent by us, or by managing your subscription status in your account pages on this website.
We have designed our site to protect the information we collect online from unauthorised access. We safeguard your private information by implementing the appropriate physical, electronic and managerial procedures necessary to protect your privacy. To further protect your security, we also take the reasonable steps to verify your identity before granting access to your personal profile or making data changes. We are committed to protecting your privacy and have security measures in place to prevent unauthorised access to and disclosure of your personal information.
Improving Our Service
Gritstone Cycles does not sell, trade or rent your personal information to others. To better tailor our services to our customers' needs, we use non-identifying and aggregate information to help us make decisions on how to improve Gritstone Cycles. We may also share this generic information with our advertisers and other interested, reputable parties with whom we have established a formal business relationship. For example, we may tell advertisers which areas of the site have received the most customer traffic overall, or more specifically, how many customer types have visited certain pages. However, we do not disclose the identifying information of individual customers with advertisers. We also do not use or share the personally identifiable information submitted to us by any other means without providing our customers the choice to opt-out or otherwise bar such unrelated uses.